https://www.kathleengrimstad.com/connect daily 0.75 2024-09-18 https://www.kathleengrimstad.com/about-me daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/14985e99-7061-4d44-9c4c-505bc546eda4/dog.jpg https://www.kathleengrimstad.com/work daily 1.0 2024-10-10 https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/631468ee-4678-46f5-8a68-003b963efd7c/Copy+of+KG+Barre+Logo.png Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/2bddfd78-3a4a-4ee5-a70c-5b39f44e256c/Fam-44.jpg Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/de97c454-2530-4253-9898-18d1aecff494/Copy+of+KG+Barre+Logo+%283%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/e2c7021a-d2b7-4ca6-a9b0-88bc46fa90ab/choosego.jpg Work - CREATIVE STRATEGY FOR CONOCO’S “CHOOSE GO” CAMPAIGN Conoco’s young, digital-native audience had been sucked into the digital world, choosing virtual experiences over real-life adventures. The insight that “couch culture” was killing the target audience inspired the new campaign “Choose Go.” In 2022, I developed the strategy to pivot the campaign “Choose Go,” refresh the creative, and shift their focus to a younger demographic, Gen Z. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/e725811e-eeb5-4a7e-96d4-659113a40755/cedesimage.jpg Work - BRAND PIVOT FOR CEDES, A B2B BUSINESS CEDES was an organization undergoing a transformation that was held back by their branding, had outgrown their product-specific tagline, “Sensor Pioneers,” and felt rudderless without a clear brand purpose. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/ef52620a-b936-4183-83a4-ee05821038f1/voy.png Work - BRAND BUILDING FOR A STARTUP, VOY TALENT Voy Talent was an international talent recruitment startup focused on the tech and creative industries. They hit the ground running as head-hunters but had aspirations to be more than just that. Voy offered candidates content to improve their professional development, sharing tips, tricks and insights to strengthen the talent pool. Voy also offered products and consultations to employers looking to learn how to better attract and keep top talent. At the heart of everything they did was this desire to empower people. We put a finer point on the brand’s positioning, personality, identity, and mission. Hours of stakeholder conversations, research, and work were distilled down to a few actionable and applicable guides for the new brand. https://www.kathleengrimstad.com/referrals daily 0.75 2024-02-01 https://www.kathleengrimstad.com/movement daily 0.75 2022-08-18 https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585563301159-11QSYAEYGTQQ2CITMI68/1.png Movement https://www.kathleengrimstad.com/voy-talent-brand-work daily 0.75 2022-09-01 https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585046387736-CRSJ54EW6M38R9ZLQ02R/Voy%2BBranding%2B_images%2Bfor%2Bwebsite.012.jpg Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/52e950ff-672a-4f6e-9c2a-3752e1267300/Voy_BrandMessaging_sep2022.003.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/f32c1d06-7a28-41f4-95b7-1e56de99662d/Voy_BrandMessaging_sep2022.006.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585054415306-KU9ETULRUZW1L0XF3GT5/1.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/033fe3f1-759a-4c32-b347-cce5e44de25b/Voy_BrandMessaging_sep2022.004.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585050606602-R0QRGPA3XX9IZ3MHMSI8/image-asset.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1d1e8edb-cfbf-42b1-8485-ee92568502c8/Voy_BrandMessaging_sep2022.014.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585050802590-W996RDLRRPJBFCN35YSU/20.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585050576687-CJC3BTQYHH2W2H2S72ZE/differentpersonnow-weallevolve.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585046423390-LPKRRP6GB7ZYNU47I83E/image-asset.jpeg Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585046113440-F6FDKXPEI36H6PYNJVVO/Voy+Branding+_images+for+website_2.007.jpeg Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/d6844419-7af9-46c4-93f2-d2499eb961ae/Voy_BrandMessaging_sep2022.007.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585055865337-5NTB6YVYEOXS8OEKL9JW/Brandon_peopleyouworkwith_insta.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585050764329-2C6GZJRSHAST7LUOFIRB/Borderless-V2_FB_Nov12.png Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/c03c233b-454d-4387-bb8c-29f62c2e9d9c/Voy_BrandMessaging_sep2022.012.jpeg Voy Talent Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585046176144-QDBV6B1GOJ9HX3WKBFLA/voyBrandbuildingblocks.001.jpg Voy Talent Brand Work https://images.squarespace-cdn.com/content/v1/5e36ccdb8a73ef3c81bd3e41/1585050677462-2BBUGR1WTNKEFTXFLD6Y/MemeMonday_v5.jpg Voy Talent Brand Work 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