My approach.

I don’t take a boilerplate approach in what I do. Every brand, project, or client has different needs. Let’s talk to decide what will be most beneficial to your business.

The best thing a business or brand can do is to empathize with consumers and understand broader cultural forces. Often the solution to your toughest business challenges lies in getting a deeper understanding of people and the pains and joys that impact their lives.

My availability.

I work with founders, startups, SMEs, B2B, and B2C; you name it, I’m game. I’m also available to work with ad agencies that need freelance coverage.

I’m adept at jumping into a project, getting my bearings, and getting rolling.

Things I can do for you: brand positioning, usability testing, market research, creative briefs, trend reports, new business pitches, messaging strategies, competitive audits, audience personas, workshops & brainstorms, consumer research (primary & secondary)