Some kind words
from people I’ve worked with
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“[CEDES] made the brilliant decision to hire Kathleen as a consultant to lead us through a rebranding effort and we couldn’t be more proud of the result. Kathleen has an incredible natural gift for brand development which is strengthened by her impressive experience. She took us through a clear and extremely effective process that allowed us to gain a deep understanding of what drives our employees to be the kind of company we have become as well as providing useful insights into how our branding fits into the broader industry in general and with our competitors.. From that understanding, we were able to redefine the most impactful messages to use both internally and externally for much more effective communication in general. These insights also allowed us to shift our branding within the landscape of the industries we serve to carve out much clearer differentiation from our competition. From there, Kathleen led us through the creation of a new tagline, mission statement, values statements, as well as helping us align our brand voice to this new understanding. I cannot emphasize enough how important Kathleen’s contribution to our brand direction has been. In addition, the team found Kathleen to be a joy to work with personally, a clear and effective communicator throughout the process, and she quickly became an integral part of our team. I look forward to finding the next opportunity to work with Kathleen. She helped bring us so much further forward than we expected. If you are considering hiring Kathleen - just do it; you will be thrilled with the result. Feel free to message me if you would like to talk directly about our experience working with Kathleen, and I will share my contact information.”
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“Kathleen is one of those rare strategists and planners who not only can bring the insights, the strategic rationale and overall intelligence, but she is also willing (and happy) to collaborate with us pesky, unpredictable creatives. I worked with Kathleen at Carmichael Lynch on quite a few projects. She proved to be invaluable throughout the entire creative development process by helping the creative team understand the brief, the business problem, the cultural tension and the consumer insights. And if that weren’t enough, she is also one of those rare strategists/planners who can see when a creative idea cracks open something different, a territory nobody foresaw, and she will help nurture that idea, protect it and reinforce it. Now, I wouldn’t be so bold as to tell someone else how to run their agency, but if there happened to be an advertising agency out there who happens to be looking to bolster their planning and/or strategy department with a singular force of smarts and research and collaboration, they should probably have a long, pleasant and enlightening conversation with Kathleen. And then they should hire her.”
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“Kathleen is a mind-expanding strategist who will help you see the big picture. I recently worked with Kathleen as a freelance brand strategist on a major brand campaign, where she painted a vivid and engaging portrait of our consumer landscape, exposing fresh challenges and opportunities for our brand. I loved it. I’ve always enjoyed strategy discussions with Kathleen and have always walked away with a better, clearer vision for how to move my team forward on the creative path.”
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"I rarely come across communication/branding talents who stand out like Kathleen. I had the pleasure of working with Kathleen at Voy Talent, collaborating on key communication channels and initiatives. We were truly impressed by Kathleen's ability to learn and master new skills, that often take years to develop but seemed to come perfectly naturally to her. In tandem, Kathleen's in-depth knowledge of branding was instrumental in establishing the Voy Talent brand. Kathleen would be an asset to any employer, as a team member or a leader, she has my highest recommendation."
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“Kathleen is a very talented brand strategist who can take any assignment and run with it. She's a quick study which makes for a speedy and seamless onboarding phase. I can always count on Kathleen to bring new ideas to the table, go above and beyond and deliver great work. She's smart, kind, curious, empathetic and collaborative - the perfect cocktail for a solid strategic partner."
— Sarah Poluha, Strategy Director at Carmichael Lynch (Freelance client)
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“Kathleen was born to be a planner. Her ability to instantly cut through the BS and see what actually matters gives her a true advantage when it comes to solving problems for her clients. She is naturally intuitive yet rigorous in her methods. She knows her mind, yet she’s always open to hearing another take on a solution. She’s able to make unexpected connections and craft inspired strategies. And she all does it with a sense of realness and charm. She’s a pleasure to collaborate with, and she is a great example for the junior planners that she mentors. Her positive attitude and talent made her a joy to work with, and I'd welcome the opportunity to work with her again in the future.”
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“We hired Kathleen with the intent to develop our brand and take it to the next level - and she has done so much more! Kathleen has the rare ability to be strategic and creative, and at the same time hands-on and executional. She is proactive and gets things done in a manner that all leaders will appreciate. Kathleen's ability to dig into new material and data is impressive and to translate that into meaningful and creative result. She is dedicated to her task and a pleasure to work with.”
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“Speaking as a social media strategist, Kathleen makes for an ideal partner. In our collaborations, Kathleen would take insights and add depth and narrative to them to give facts, figures and trends purpose and direction. Her ability to take an idea and push and pull it into a stronger place always impressed me, but her understanding of different mediums and to use that filter on creative ideas to find truly unique and innovative ways to move forward is her true talent.”
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“Kathleen is a tremendous asset to an integrated new business team. She can not only develop a strong strategy for pitch opportunities, she can also navigate a very senior leadership team with strong opinions. She is poised and confident, and always operates in the best interest of the team and the agency.”